1. What factors can affect ad delivery?
A. Delivery fatigue
B. Duplicate ads
C. Budget limits
D. incorrect ad objective
2. In what three ways does Facebook protect its users' privacy when Custom Audiences is used? (Choose Three)
A. Data sets from CRMs and Facebook are hashed
B. Security mechanisms for Custom Audiences have been audited by PricewaterhouseCoopers
C. An opt-out feature allows users to control what ads they see
D. Information from merged Facebook and CRM data sets can be pulled out by advertisers
E. Data sets from Facebook are hashed and sets from CRMs remain unhashed
3. What are two ways lookalike audiences perform? (Choose Two)
Select All Correct Responses
A. They identify people who share similar likes with the people you know
B. They identify people who share similar characteristics with the people you know
C. They identify people with similar CRM data
D. They identify people who share Facebook pixels
4. Which of the following applies to ad reports? (Choose two)
Select All Correct Responses
A. You can schedule a report and send it to anyone
B. You can edit columns to use the column sets, metrics and dimensions to create reports with the data that is most important to you
C. You can export the data as a CSV or a Microsoft Excel formatted file
D. You can save your report at any time
5. What communication control lets a business set a customizable note that will appear when someone starts a new message thread with a Page, but before they send their first message?
A. Greetings
B. Welcome Replies
C. Away Messages
D. None of the above
6. Which three sources can advertisers use to build a custom audience in the ad platform? (Choose 3).
Select All Correct Responses
A. CRM database
B. Third party data from reputable sources
C. Website visitors
D. Cell phone call records
7. When should Custom Audiences be utilized in a campaign?
A. When reaching audiences based on location
B. When reaching audiences based on interests
C. When reaching an existing customer base from data outside of Facebook
D. When reaching an existing customer base from data within Facebook
8. What health and fitness images are not allowed in Facebook and Instagram ads?
A. Any image that shows a side-by-side comparison showing dramatic weight loss
B. Any image that shows product shots of vitamins and supplements
C. Any image that shows a state of health in a neutral or positive way
D. Any image that shows the logo of their brand
9. Which two call-to-action buttons are available only on mobile? (Choose Two)
Select All Correct Responses
A. Call Now
B. Shop Now
C. Send Message
D. Use App
E. Contact Us
10. In what ways can Instagram help your business? (Choose Three)
Select All Correct Responses
A. Reach your customers at scale
B. Generate leads from the lead generation objective
C. Showcase your products, app, or service
D. Generate awareness, interest, and intent for new products and campaigns
E. Drive conversions through promotions and offer claims
11. How will a business know their ad has been disapproved?
A. The business will receive an email that explains why the ad wasn't approved
B. The business will see a warning message in Ads Manager
C. All of the above
12. What is the default recommended bidding on Facebook for advertisers who just started advertising and want to optimize towards their business objective?
A. Reach and Frequency buying
B. Cost per Mille (CPM) buying
C. Cost per Clicks (CPC) buying
D. Optimized CPM (oCPM) buying
13. What are two reasons advertisers should use Facebook video ads? (Choose Two)
Select All Correct Responses
A. Growth for videos on Facebook is staggering
B. Facebook video ads complement TV campaigns by allowing buyers to extend campaign length
C. Advertisers can track data from video ads better than static ads
D. Video ads always play automatically in News Feeds, allowing for broader reach
14. What is/are advantages of using Local Awareness ads?
A. You can reach potential customers within a fixed location and therefore use your budget more efficiently
B. It can help to drive footfall to a brick and mortar store
C. You can increase brand awareness of your brick and mortar store to an audience in the nearest location
D. All of the above
15. What are two considerations when developing creative suitable for both Facebook and Instagram ads? (Choose Two)
Select All Correct Responses
A. Landscape images are not allowed
B. Autoplay videos are allowed
C. Images for carousel ads must be square
D. Creative developed for Facebook ads can not be used on Instagram
16. How should an advertiser optimize their top performing ad sets and ads?
A. Increase the ad set budget and ad bids so that their ad is shown to more people
B. Adjust targeting to ensure ad is shown only to those who are expected to take action
C. Ensure placements are across mobile, desktop, Audience Network, and Instagram
D. Use mobile-only placements since consumers are now mobile-first
17. What is the core question for an advertiser when planning a campaign on Facebook?
A. How much money must I spend to receive the greatest return on my investment?
B. What types of ads do I find most compelling and why?
C. What are my business goals and how can I use Facebook to help achieve them?
D. How can I know if Facebook ads will reach my target demographic?
18. What should you take into consideration for video in order to optimize for mobile ?
A. Always ensure the video has sound on during initial play
B. Creating a version that is less than 30 seconds
C. Creating a video that can be viewed and understood with sound off by default
D. Ensure the call to action is within the first 3 second of the video
19. What is one way to increase ad effectiveness to a specific audience?
A. Increase the ad spend for the campaign without extending the duration
B. Make sure targeting options are specific enough to reach the people most likely to respond to the ad
C. Widen the targeting options to reach a broader audience
D. Shorten the campaign duration
20. What are the standard design guidelines for link ads? (Choose Three)
Select All Correct Responses
A. Images should be at least 600 pixels in width
B. Text length should not exceed 90 characters
C. Image should not include more than 20% text
D. Text length should not exceed 100 characters
E. Images whould be at least 700 pixels in width
21. What are Facebook's three key pillars of value for marketers? (Choose Three)
Select All Correct Responses
A.Targeted Reach
B. Deep Engagements
C. Proven Results
D. Brand Awareness
E. Drive Online Sales
22. Which of the following statements are true? (Choose two)
Select All Correct Responses
A. You need to create unique ad creative for your ads on Facebook and Instagram
B. You can use the same creative across Facebook and Instagram
C. Instagram photos may be used as ad creative
D. You need a high production, high budget to create the best photos/videos for your ads
23. Kush's Krazy Kurry restaurant is trying to get more people into their restaurant to try their Krazy Kurry dish - the most popular curry dish in Mumbai. What targeting should they do for their Facebook ad campaign?
A. Whole of India, 18-64, All
B. Mumbai, 13+, Men
C. Mumbai, 18-64, All
D. Mumbai, 18-64, Women
24. Why is it important to minimize overlapping audiences?
A. To prevent multiple ads from competing for the same auction
B. To eliminate seed lists that are not specific to business objectives
C. To include existing customers in new campaigns
D. To identify audiences by where they are in the lifecycle
25. What are the metrics you can see on Page Insights?
A. Likes, Reach, Page Views, Posts, People
B. Likes, All Comments, Page Views, Posts
C. Page Views, Posts, People, Website Traffic
D. Page Views, Posts, Website Traffic, Custom Audiences
26. Flow Flow Flower sells flower bouquets online and then delivers them to their customer's doorstep. They are trying to set up a Facebook campaign to drive sales and they are installing the Facebook pixel. Which campaign objective should they choose?
A. Drive online sales
B. Build brand awareness
C. Drive traffic to their website
D. Promote an app
No comments:
Post a Comment